It’s been announced by Glossier – a beauty brand whose focus is on easy-to-use skincare products and makeup products, that it will be partnering with Sephora – a French multinational retailer of personal care and beauty products whose products include approximately 340 brands and its own private label, with the primary goal of reaching more customers.
This is the first time Glossier will be making its products available through retailers. This was prompted when it was discovered that Glossier is one of the most searched brands on ‘sephora.com’ despite the fact that it only sells its own products through its own website and stores.
Glossier is known as a clean beauty brand with its products free of junk, most beloved by makeup and skincare minimalists and adored by magazine editors. Its best-seller highlighter – ‘Glossier Haloscope’ is known to best the best for its ability to deliver a glowy (rather than sparkly) finish, to mention but a few.
Glossier efforts to reach more customers aided the decision that beginning from early next year (2023), shoppers will be able to buy Glossier products at Sephora both online and in-store. This has been predicted to double Glossier’s effort in accessing more customers and the brand will also continue with its efforts to keep opening stores across the country.