The announcement came on Thursday that Chanel a French luxury fashion house will be staging its annual collection Metiers d’Art show – the annual Chanel collection that pays homage to the small specialist workshops that Chanel began buying in 1984, in order to preserve the expertise and craftsmanship associated with French luxury. The show is set to stage on Dec 7, at Paris’ le19M. Le19M is a new craftsmanship hub in Porte d’Aubervilliers – a center for specialty workshops designed by architect Rudy Ricciotti.
The venue for this year’s Metiers d’Art is said to house eleven resident Maisons and six hundred artisans and experts that work for Chanel and other great names in luxury. Chanel said:
“By choosing Le19M as the backdrop to the 2021-22 Métiers d’Art show, Chanel reaffirms its desire to celebrate this exceptional artisanal heritage, the very cornerstone of French fashion and luxury’s influence around the world,”
According to WWD, Le19M is said to be approximately 275,000 square feet and it brings together embroiderer and tweed-maker Lesage, its embroidery school and Lesage Intérieurs; embroidery workshop Montex and its decoration department MTX; shoemaker Massaro; feather- and flower-maker Lemarié; milliner Maison Michel; pleater Lognon; grand flou atelier Paloma, and goldsmith Goossens. It also houses swimwear and lingerie brand Eres.
Chanel is known for its streak of fashion shows on the road, first Metiers d’Art that had traveled the world from Rome, to Shanghai, and not forgetting the upcoming Cruise 2022 collection set to be presented in Dubai next month(Nov 2).
By Lola Joseph
Image Courtesy: Chanel