Alexander Mcqueen, a British fashion brand whose designs are known to be edgy and finely tailored. The brand is currently promoting its new Graffiti capsule collection with a launch of a guerrilla marketing campaign across fashion capitals worldwide.
A short film was also released, it is a black and white film showing the graffiti on the brand’s pre-fall and fall 2021 collections across its ready-to-wear, shoes, and bags in both men’s and women’s wear collections. The collection features T-shirts, socks, satchel bags, single-breasted camel coats with military green parka sleeves with a price range of £60 – £2995.
The graffiti capsule collection has been promoted on buildings, buses, taxis, underground and on pavements in London, New York, Paris, including trams at the Duomo in Milan.
By Lola Joseph