Vestiaire Collective is an online platform that sells pre-owned designer labels, the brand retails clothing items for men and women, vintage items, bags, jewelries and watches, designer brands like Dior, Fendi, etc. As part of their new ‘Brand Approved Program’ which is only available in the U.K and France, Vestiaire Collective is partnering with Alexander McQueen, whereby McQueen will work with selected clients to sell their authenticated pieces through the platform. The Authenticated pieces will feature Alexander McQueen’s Tartan skirt by Lee McQueen from their Fall 2006 collection and McQueen’s tuxedo jacket by Sarah Burton from their Spring 2011 collection.
In this Brand Approved program, Alexander McQueen will be inviting its longstanding customers to bring back their pre-loved pieces they no longer wear and in exchange for a store credit. These pieces will then be sold by Vestiaire Collective which will be listed under their new ‘Brand Approved’ label.
Vestaire Collective said on their website: “We have collaborated with the house of Alexander McQueen on a new programme to extend the life of its innovative collections and embrace circularity. Brand Approved is a key part of our mission to make the fashion industry more circular. Together we are shaping the future of fashion for the better!”
Alexander McQueen’s CEO Emmanuel Gintzburger said in a statement: “Alexander McQueen is committed to a move towards circular practice, both in the design studio and in the development of new business models, We are delighted to be the first house in the world to collaborate with Vestiaire Collective on its Brand Approved program and to give beautifully crafted pieces a new story.”
By Lola Joseph
Image Courtesy: Alexander Mcqueen, Vestiaire Collective
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