What is hybrid cosmetics, they’re makeup products that act as skincare, meaning you get the color and coverage pay off of makeup with skincare ingredients that treat skin woes. Hybrid cosmetics used to be associated with BB and CC creams but the beauty industry has grown so much with its innovation that they’re not limited to BB and CC creams anymore. They’re now blushes, lipsticks, foundation e.t.c.
Hybrid beauty products are becoming very popular within the beauty industry, more and more brands are now making makeups with skincare benefits. This is due to consumers gearing towards using fewer beauty products to reduce the risk of over-stimulating the skin.
Having a hybrid makeup product is like having a minimal beauty product with maximum benefits. So, how do we avoid the 10-step beauty routine and avoid makeup build-ups?
When you think about it if I have reactive skin and I really need the 10-step beauty routine to treat my skin, how do I avoid excessive consumption and get the benefit of treated skin? Well, the answer is in the hybrid beauty products, for example, if you have makeup products that’re infused with skincare benefits to treat acne, this means my reactive skin is treated while on the on go and I can easily follow a few steps of skincare routine at night. With that my reactive skin is under control and product build-up has been taken care of too.
The benefit of hybrid makeup is simply put, taking care of your skincare while looking good. Gone are those days, when wearing foundation was a scary thought because you’re afraid of bad skin reactions. Thanks to brands that have now given us our confidence back, saying to us that whatever you use to treat your skin, can also be included in your makeup products leading to nourished healthy skin.
Thus, these benefits are the reason hybrid cosmetics are dominating new launches and markets right now, and consumers’ response is nothing but positive. Take, for example, Makeup by Mario who recently launched a plumping lip serum, which is not something that’s very common in the beauty industry, we’re used to lip oils and lip balms which are good in a way to take care of the lips, but having a lip serum that penetrates deeper into the skin layers to nourish the skin and also can be worn as makeup is a huge growth in the industry. Another example is the Rose Inc. brand, owned by Rosie Huntington-Whiteley and ‘By Terry’ brand whose most, if not all the brands’ beauty products are hybrid – makeup products that were formulated with skincare ingredients like hyaluronic acid, ceramides, essential oils, antioxidants, e.t.c. leading to improvement in skin texture and health when used over time.
I think hybrid cosmetics is the new modern way to go in the beauty industry, it’s a new beauty.
By Lola Joseph
Image Courtesy: Cult Beauty
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