Prabal Gurung unveils its 2022 season bridal collection that was titled “A Love Letter” according to the brand’s press release, it was said to be inspired by ‘Courage and Optimism’ of being in love and celebrating it.
Although this won’t be Prabal Gurung’s first bridal looking designs, many brides have been seen walk down the aisle wearing Prabal Gurung, he’s designed bridal-like dresses for red-carpet events and award shows.
“I’ve always believed that in order for me to do something really well, I needed to spend time learning how to do it right. My experiences with the Met Gala and other opportunities — be it the red carpet for award seasons or working with our private clients through our Atelier Prabal Gurung collection — really taught me about what individuals want and how they want to feel on the most special occasions of their lives,” he tells Fashionista, via e-mail.
“I needed to get to know the psyche of what someone goes through when the spotlight is on them, hence I felt ready and prepared to launch a bridal collection now.” This is what gave the brand the experience in understanding how to approach this first and new bridal collection; “I think really understanding how an individual wants to feel and be perceived for an important occasion is something we’ve learned from [past PG brides] and really put into practice.” “We think about this often on the design floor with our ready-to-wear collections but even more so for bridal, as each individual is looking for something special that is specific to their personal needs,” Gurung explains.
On Wednesday, the New York designer released his first bridal collection that featured 13 white gowns, dresses and separates for the 2022 season. The designs include archives of the brand’s silhouettes and finishing touches. There were tiered bubble skirts, voluminous sleeves, e.t.c. all in off white fabrics and optic whites. There were also detachable sleeves and skirts, with price range of $2,895 to $10,000. The size ranges from U.S. 0 to 14 at retail while larger sizes are available in custom orders. The collection will be available from October 2021 online and in store.
The attention Prabal Gurung paid into this collection is an undeniable ingredient every designer needs, he said “Every piece is hand-crafted and hand-embroidered here in my studio, giving every design my full attention and love. Those who wear this bridal collection, I want them to feel that,” Gurung writes. “It’s an un-compromised offering of glamour, craft and story.”
Gurung showed appreciation for the creatives and backend workers that were involve in the production of its first bridal collection. He said; “It’s so important that fashion recognizes this, our stories and our achievements,” he notes. “We’re always intentional and thoughtful in our ideas and actions. I look to my team for their stories, our seamstress and atelier hands are those of immigrants and of minority groups. We also value the outside talent we work with often — our model, photographer, as well as hair and makeup teams.” He continues “the very fact that people fall in love and get married, is the ultimate sign of hope and optimism. It’s been an incredibly difficult year for all and I wanted those who wear this collection to feel glamorous and well represented on the most important day of their lives. I’m excited to see my friends and loved ones celebrate their unions in the near future. I’m looking forward to being apart of their special day in a personal and unique way.”
By Lola Joseph
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