The Louis Vuitton Spring Summer 2022 eyewear campaign was captured by non-other than the iconic photographer Steven Meisel. The campaign was shot in a studio and it’s a supermodel star-studded type of campaign. The campaign featured the brand’s Moon Cat Eye, Moon Square, Monogram Square, and Link Square frames.
The Lv Moon Cat Eye is a sunglasses that was inspired by the chan links on the Coussin Bag ( a bag that was made from Monogram-embossed puffy lambskin designed by Louis Vuitton), it has lightweight acetate frames finished with gold hardware, it has tiny monogram pattern engraved with Louis Vuitton’s signature inscribed along with the temples. It has 100% UV protection with a Cat-eye shape. It retails for £450.00.
LV Moon Square is a sunglasses that was also inspired by the Coussin Bag created by Johnny Coca. It features an oversized square-shaped lens with 5 Flowers signature engraved on it, it has 100% UV protection with gold hardware incorporation and it retails for £470.00.
The LV Linked Square sunglasses are designed for fashion statement moments, it features Louis Vuitton’s logo well incorporated into the hinges, it has the monogram flower on the end tips with LV circles on the lens, and it also has an elegant gold hardware finish with 100% UV protection. It’s acetate, black-framed, and retails for £485.00.
My Monogram Square sunglasses express an effortless glamour. The lens is designed in a square-round shape with subtle detailing, It evokes a forever glamour due to the classic silhouette with a thick set of arms and rims it has. It has the brand’s symbols, the tiny Monogram Flowers, and the LV initials written on the temples and the tip of the temples. It has a gold hardware finish, it is black acetate with 100% UV protection. It retails for £325.00 making it the most affordable among the four and can be worn as an everyday accessory.
The Models in this campaign were Millie Bobby Brown, Karlie Kloss, Lous, and the Yakuza.
According to the thefashionspot forum, the street is talking and this is what they have to say:
“The images themselves feel flat, lifeless, and completely devoid of energy — not to mention the random casting. They should’ve just had Millie Bobby Brown on her own given it’s her debut as a brand ambassador, but it’s Lous and the Yakuza who steals the show here!” said Vogue28
Other fans expressed the following:
“But not everyone shared the same sentiment. “It’s all very appropriate for an eyewear campaign, nothing groundbreaking, but it does the job well enough,” said aracic.
“I love it, very Meisel and very classic Vuitton…” said Gonzalo.