The Versace SS’21 campaign features Precious Lee, Hailey Bieber, Kendall Jenner, and the new La Medusa handbag. The campaign is called ‘Versacepolis’ and was envisioned by Donatella Versace and inspired by beauty of nature.
The campaign was shot in a studio with a dark grey backdrop, captured by Mert And Marcus with models wearing a wetlook makeup finished with wet hair style. The campiagn reminds us of the jungle with a fresh, fantastical and thought provoking take.
Donatella said – “With these images I wanted to portray the modern Medusa. Or better, to highlight how her many faces can be drastically different from one another and every woman can actually be Medusa. All of us, with our differences and unique characters, we can express ourselves also in the way we decide to dress. The same thing is true for me, of course. We live in a world in which gender differences are no longer important and we have been given a kind of freedom like never before. Let’s use it and use it well!”
The campaign is about the new spring summer’21 bag called La Medusa handbang where the brand’s Logo ‘Medusa’ where on display and represents strength, confidence and seduction – the ethos of Versace and the SS’21 collection.
By Lola Joseph
Image Couresy: Versace, Mert Alas
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