The parthnership between H&M and Simone Rocha was annouced in January 14, that H&M the swedish retailer will be releasing its collaboration with Simone Rocha collection by march 11th.
The imagery of the full collection had been released to tease customers and help them plan ahead of what they would be interested in buying.
Simone Rocha – an irish brand who is known for its embelishments, modern designs, inventive silhouettes and quality fun textures is said to be its first time of collaborating at a high scale and designing for menswear and kidswear having known the brand as a women’s label. The collection is said to feature womenswear, menswear and kidswear and were shot by shot by Ben Toms and styled by Robbie Spencer in London United Kingdom. The womenswear features sheer, plaids, puffy sleeves, gather dresses, embelishments, ruffles and voluminous silhouettes. The Kidswear features plaids, pinafore jumpsuits, culottes for boys and girls, bows, ruffles and voluminous silhouttes. Finally the menswear features GenZ suitlook, plaids, emblished cable knitwear, embelished trench coat, shirts, and hooded coat.
Simone Rocha said said “I hope that the items in this collection will be worn and treasured for years to come, they were all informed by ideas and inspirations that have shaped me and my brand over the last 10 years, and I am so excited to see them worn out-and-about and interpreted and styled in new ways.”
Ann-Sofie Johansson for H&M added: “Simone has such a unique and special aesthetic. Season on season, she defines her identity. This feels like the perfect collection for this moment; a dynamic proposition from a female designer with such a clear sense of who she is, and what she wants to say. It is a joyful collection, that will hopefully enliven spirits and inspire.”
The Simone Rocha x H&M collection launches 11 March and will be available at hm.com.
Checkout the full collection below: