The first glance at the Gucci & Adidas collaboration was back in last February were some of Adidas’ signature three stripes and trefoil motifs were incorporated into the brand’s designs by Alessandro Michele – Gucci’s creative Directive.
When the brand announced it’s a collaboration with Adidas it was no surprise to us as it looks like something that’s been in Michele’s desire.
Gucci’s creative director said:
“I often thought about Adidas in my work, that was a hidden desire. I used pop symbols, I mixed things, I developed hybrids; three stripes for Adidas and for Gucci.” He said at a press conference following the brand’s luxury Fall 2022 runway. “Nowadays, we call this a collaboration — I know that the marketing department calls them this — but this is how I started seven years ago. I tried to interpret it my way, and the result, it might seem easy but I think the idea is really powerful.”
Well, Michelle’s desires seem to have become a reality -the Gucci x Adidas collection evokes a retro athleisure vibe, vintage sports attire that seems to be derived from the 1970s era, ranging from tennis to golf. The collaboration features ready-to-wear Adidas track pants, sporty polos, horse bit clogs furnished with Adidas logo, GG monogrammed gym bags, trefoil leaf logo, and GG monogram pattern printed into anoraks and windbreakers with vibrant shades e.t.c.
The collection also includes flared pants, bowling shirts, knitted vests, knitted co-ords, and sweaters for men with a nod to the 1970s fashion. Looking further into the collection, there were striking geometric prints that combined Adidas’ Trefoil symbol with the Florentine brand’s Interlocking GG graphic that was ran-off on safari jackets, crop tops and shorts, and so on. The collection showed off its beauty with combinations of the two logos’ subtly printed on pleated skirts and windbreaker co-ords, the collection also includes visors, platform sandals e.t.c. In addition, the monograms on what seems like a sheer tulle skirt are so gorgeous, and what about the trefoil pumps? Exquisite!
By Lola Joseph