Balmain Is Throwing Coachella-Style Festival During Paris Fashion Week

Balmain Runway
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The fashion week is due in September and Olivier Rousteing is presenting his men’s & women’s Spring-Summer 2022 Balmain collection in the Coachella-Style. The two-day event is said to raise funds for (RED) and the Global Fund -which aid in the fight against HIV and AIDS.

The festival will feature food, drinks, limited-edition merchandise, free entrance, and open to the public on the first day. Profits from the sales of food, drinks, and Balmain’s merchandise will be donated to (RED) and the Global Fund.

Day two of the event will be reserved for those who pledged a minimum of 15 euros to (RED) and the Global Fund and restricted to the first 1200 people.

The creative director of the brand said to WWD; “It is impossible for me to imagine a creative moment or inspiration without thinking of its accompanying music,” also said that the purpose of the festival is “to reunite and experience once again the melding together of the beauty of friendship, the power of music and the excitement of a Paris runway.”

Well Balmain is celebrating the post lockdown pandemic with music, a great way to heal from the health crisis.

The two-day event is said to take place from the 28th -29th of September 2021 at the Seine Musicale in Paris with the collection to be presented on the 29th.  Donation-based tickets for the September 29th event will be available on Monday, June 21, at 5 p.m. CET at Balmain’s website.


By Lola Joseph