Jeon Jungkook is a South Korean singer, known to be a member and vocalist of the South Korean boy band BTS has now become the face of Calvin Klein an American fashion house that is well known for its underwear and pieces of denim in the 1980s. This is Jungkook’s first project as the Calvin Klein Jeans and Calvin Klein Underwear global ambassador as a solo artist, although as a group he’s worked alongside his group member when named as Louis Vuitton brand ambassadors in 2021.
The brand announced on Tuesday via social media, showing off the campaign that was shot by Park Jong Ha, and Jungkook modeling Calvin Klein’s Spring Summer 2023 pieces. The pieces featured the brand’s ’90s Straight Denim, Body Jeans, Relaxed Fit Denim Shirt, Oversized Denim Jacket, and Relaxed Fit Standard Logo Crewneck Tee.
Jungkook said in a statement; “I have been a fan of Calvin Klein for a long time, and I’m thrilled to be their newest global ambassador, this partnership is very special, as Calvin Klein’s heritage and brand values resonate with me. My music is how I communicate with my fans around the world, and I see this partnership as an opportunity to connect with them in a new way. I’m incredibly excited for people to see a new side of me in this first campaign for the brand.”
According to fashionista, Jeon Jungkook was at ‘Permission to Dance on Stage’ concerts in Las Vegas in April 2022 when he spotted a fan raising a still photo of him baring his abs, so he responded to the image by raising up his shirt while on stage, showing off not just his abs, but also the waistband of his Calvin Klein underwear. I believe Calvin Klein had its eyes on him since then when he made the brand trend worldwide. This trend gained traction when Calvin Klein’s executive followed Jeon Jungkook on Instagram.
Calvin Klein said; “We pride ourselves on identifying globally relevant talent whose cultural impact and values align with our own,” Jonathan Bottomley, global chief marketing officer of Calvin Klein added by saying Jungkook “one of the world’s most popular artists possesses a rare ability to connect with international audiences through both his music and his style.”