From being the best brand for vacuum cleaners and hair dryer/styling tools, well the brand has made a surprising branch into haircare line. Does anyone look forward to Dyson TV, American style fridge freezer, cars, computers, cooker, kettle etc? hmm! anyway back to the haircare line. On Thursday, the brand announced its first haircare line to go with its air centric styling tools – The Chitosan Pre-Style Cream and the Chitosan Post-Style Serum, priced at $60 each (or $55 for a refill), according to the brand’s website the “Pre-style cream is designed for anyone looking to retain their styles for longer, while maintaining natural movement and shine’.
Four formulas were developed to cater to different hair types from straight to wavy to curly to oily, made with Dyson Triodetic™ technology. It’s nourishing and enriched with ingredient derived from oyster mushrooms. It does not weigh down the hair and it gives flexible all-day hold.
The Dyson Chitosan™ Post-style serum is known to hold and hydrate your end style and add instant shine and definition. It’s meant to be used after styling your hair. it’s made for all hair types. It reduces frizz by up to 50% and slightly fragranced with sparkling bergamot, subtle florals, and warming cedarwood, moss and musk.
“We want to take the guesswork out of styling, overuse can weigh hair down and cause styles to lose shape prematurely. Because Dyson’s formula is highly concentrated, a little goes a long way. This system reduces the chance of error, allowing you to adjust the quantity until you find the right balance, ensuring consistent styling results.” said the head of education at Dyson – Amy Johnson.
Dyson is a well known brand for innovative design driven technology, we want to see its designs and innovations in TVs, cars, beauty tools, etc not so much in beauty formulas.
