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Jimmy Choo Debuts Its ‘Sailor Moon’ Collection On Valentine’s Day

Its most iconic collaboration yet, Jimmy Choo, a British luxury fashion house that specialises in shoes, handbags, accessories, and fragrances, has announced its collaboration with the Japanese tokusatsu superhero television series – ‘Pretty Guardian Sailor Moon’ created by Naoko Takeuch in celebration of the animated TV series’s 30th anniversary. Jimmy Choo’s creative director, Sandra Choi

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Skims Used Celebrity Casting For Its Valentine’s Campaign

The world of social influencers has taken over the marketing community that not so many brands are using the good old celebrity marketing strategy. Nowadays consumers have gravitated towards organic campaigns because they see themselves in these social influencers, and they instantly connect with them and whatever they have to sell or talk about. Skims

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Chanel To Present Its Cruise 2024 Collection In Los Angeles

Come May 9, 2023, Chanel will be debuting its cruise 2024 collection in Los Angeles. In as much as the brand’s last presentation was back in 2008, which was presented in Santa Monica Airport, designed by the late creative director Karl Lagerfeld, we’re predicting the cruise 2024 collection will also be presented at the same

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The Newyork Fashion Week Fall 2023 Preliminary Schedule Is Here

Mark your calendar Newyork Fashion Week (NYFW) is back, and this season’s list is lengthy and filled with established and emerging designers. According to CFDA in partnership with IMG models, the fashion week will run from Feb. 10 to Feb. 15. Steven Kolb (CFDA CEO) said in a statement to WWD, “Next month’s New York

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Tracee Ellis Ross’s Brand ‘Pattern Beauty’ Debuts A Hair Tool

Pattern beauty is a beauty brand launched by Tracee Ellis Ross back in 2018. The brand is said to be known as one of the best haircare brands for the textured hair category, it has now launched another must-have hair care product in form of a tool, a ‘blow dryer’. ‘The Pattern Blow Dryer’ is

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L’Oréal USA Offers Customers Product Impact Labeling System.

The French personal care company has introduced a new consumer-facing environmental label feature called the Product Impact Labeling System (PILs), where customers are offered the environmental impact of a product compared to other L’Oréal products in the same category. This system is done considering 14 planetary factors, like greenhouse gas emission, water scarcity, ocean acidification,

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Malone Souliers Collaborates With ‘Emily In Paris’ For Its New ‘Tres Chic’ Shoe Collection

As we all gear up for the third season of ‘Emily In Paris’, Malone Soulier a London Based luxury shoe brand that launched back in 2014 has now teamed up with the famous ‘Emily In Paris’ – an American romantic comedy TV series that premiered in October 2020, to showcase the french styles featured in

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Balenciaga’s Two Campaigns That Spurred Online Controversy

What is going on in Balenciaga? The luxury fashion house who is known for its controversial designs has been trending on social media of late – From Twitter to Instagram and it’s not trending in a good way. The brand recently released two campaigns that have a queue of controversy, accused of child abuse, and

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Raf Simons Is Shutting Down His 27 Years Eponymous Label

Raf Simons, a Belgian fashion designer who started his eponymous menswear label in 1995 is closing down his business. Simons’s career began in furniture design before branching into fashion, he was the creative director at Jil Sander, Calvin Klein, and Christian Dior as of  April 2020, and he’s currently the co-creative director of Prada, a

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It’s Announced Estee Lauder Is Set To Acquire Tom Ford Brand

Although already owns and helped found the Tom Ford beauty brand, Estee lauder is set to acquire its biggest acquisition to date and its first fashion brand. The beauty giant is getting ready to announce its acquisition of the fashion brand Tom Ford in a deal valued at $2.8 billion. Tom Ford SA is a

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