Steven Meisel has been Max Mara’s lensman since 2016 and has delivered enjoyable stunning campaigns since then. He has captured models from Gigi Hadid to Grace Elizabeth not forgetting Fei Fei Sun even though last season’s campaign was a fail. So, for this Fall 2020 campaign, we were delighted to know Bridgitte Niedermair is the new photographer for Maxmara who featured Anna Ewers as the face of the brand, styled by Carine Roitfeld. The campaign is a studio photo session and is nothing but beautiful charming portraits.
The campaign is simple, soft and classic and Anna is that kind of beauty for the shoot. Check them out below: