Purple Eyeshadow Is This Summer Makeup Trend, Here Are The Best

To show off summer’s sweet and flirtatious vibe, a pop of purple eyeshadow is the way to go this year. When you think of purple eyeshadow, you’d think of pink as the base with metallic purple as the enhancer but this summer, makeup artists and beauty brands actually gravitate towards berry brown as the base and soft purple as the enhancer or using taupe as the base and then purple as the enhancer and these are what make the makeup trend this season.

This flirtatious eyeshadow is something known with the Y2K trend, a color story between mauve, taupe, berry brown or burgundy brown, soft/pale purple, etc. The look can either be matte or a hint of translucent purple color as an eye-lid topper.

To wear this playful eye look, makeup artists suggest starting with a good eyelid primer, this will allow the eyeshadow to sit in place for a longer time and the true color to show on the skin, especially in hot humid weather that comes with sweat and a lot of oil production on the skin. Start by using your index finger to press in the eyelid primer on the eyes then blend with a small concealer brush, you can also use a concealer finished with a setting powder as the base before applying the eyeshadow, this also works well if you do not have an eyelid primer.

Once the eye-lid primer is laid then go ahead and apply your eyeshadow, start with a very light neutral shade all over the lid then a dark shade on the outer corner of the eyes mimicking a ‘v’ shape, this will act as the base for the eye look, then finish off with your favorite purple color, placing it on the inner corner of the eyes as the enhancer.

Finally, when buying your favorite purple eyeshadow, you can go for the full palette which will give many eye look ideas or a mini version that aids clarity and simplifies the makeup routine, or a single eyeshadow pot/stick for a soft touch of color on the eyelids. The eyeshadow can be matte, metallic, cream, or a combination of the three in a palette.

Here are the 8 best trending purple eyeshadows on the market right now: