Its most iconic collaboration yet, Jimmy Choo, a British luxury fashion house that specialises in shoes, handbags, accessories, and fragrances, has announced its collaboration with the Japanese tokusatsu superhero television series – ‘Pretty Guardian Sailor Moon’ created by Naoko Takeuch in celebration of the animated TV series’s 30th anniversary.
Jimmy Choo’s creative director, Sandra Choi interpreted the girl’s comics (shojo manga), modeling the collection into key characters from the Tv program, Sailor Mercury, Sailor Mars, Sailor Jupiter, and Sailor Venus. The characters also include ‘Pretty Guardian Sailor Moon’ herself and her cat – Luna.
Sandra Choi said in the brand’s press release: ‘”This collaboration underscores our shared values not just of female empowerment, but for fashion’s ability to inspire inclusivity and individuality through personality and self-belief.” The creator of the TV series also added ‘”I’m extremely happy that the characters and stories that came from my imagination are now loved by many people around the world. What has always been truly important to me is the youthful, pure imagination and power of young girls. I believe that the Jimmy Choo brand also has these qualities. It’s a cool brand that I love.”
The Collection features pieces of footwear, with a miniature purse. There are the ‘sailor venus platform pumps’ which are mango yellow-orange platform heels with embellishments and satin finish, we also have ‘sailor jupiter boots’ which are green chunky sole heeled lace-up hiker boots, ‘sailor moon boots’- Swarovski embellished girly hot pink calf pointy boots that go with the miniature pearl handle printed mini flap bag, there are the patent red boot pumps called ‘sailor mars pumps’, and finally the patent icy blue platform ankle boots named ‘sailor mercury boots’ making the collection a 5 footwear collection with a miniature bag.
Jimmy Choo x “Sailor Moon” Sailor Jupiter boots.
Jimmy Choo x “Sailor Moon” Sailor Moon boots.
Jimmy Choo x “Sailor Moon” Sailor Mars pumps.
Jimmy Choo x “Sailor Moon” Sailor Mercury boots.
Jimmy Choo x “Sailor Moon” Sailor Venus platform pumps.
Jimmy Choo x Sailor Moon collection debuts February 14th, at jimmychoo.com with pop-ups for a week at Selfridges London, China world mall in Beijing, and Isetan in Tokyo.