Jacquemus with sales surpassing €200m last year, the French fashion house is set to hit a goal of €500m by 2025 having presented its Fall’2023 collection at Versailles channeling Marie Antoinette- and Princess Diana-inspired show with models like Kendal Jenner and Gigi Hadid walking the runway and 150 guests watching from boats including Eva Longoria, Monica Bellucci, Victoria Beckham, etc, a permanent store opening on Avenue Montaigne, its reach to menswear category, there’s no way the brand won’t reach its goal by 2025.
A brand that was incepted in 2009, only 13 years ago has reached a height in competition with brands like Dior, and Chanel, who have in the past presented in a venue rich in history – Château de Versailles. Simon Porte Jacquemus the founder of the French fashion label has joined the league of iconic brands that have made history in this Versailles, a venue that’s not so easy to get, since the ‘The Battle Of Versailles Fashion Show’ in 1973 a time that marked turning point for the fashion industry.
Simon Porte Jacquemus said in a statement “At the first meeting, it was, ‘Tell me your idea. It’s not going to be possible, but I can hear it,’ My brand is linked with the youth — I think it’s also why Versailles decided to have me and build a relationship. You don’t rent Versailles, it’s a collaboration. It’s something more special. It will continue with patronage. Being able to do it today moves me a lot, thinking that the brand can contribute.”
Jacqumeus’s growth is at an exponential rate and being able to secure Versailles, is a multiple milestone reach that puts the brand in a higher-end positioning, its ongoing Nike collaboration, the development of the menswear category, its expansion in the US, and its global position, the Sky is beyond the limit for the brand.
