With a focus on feminist values and global craftmanship, Dior has chosen the historic gateway of India monument to present its Pre-fall 23′ collection. The collection is said to reflect the traditional Indian silhouettes with embroidery and embellishment by a mumbai based atelier, Chanakya. Dior’s AW’23/24 runway design during Paris Fashion Week AW’23/24, reflected the indian aesthetics and its no surprise the brand is going further to present in India, and not only that but to look forward to indian silhouettes in the actual fashion pieces, Now that’s worth waiting for.
The show is set for 30th March 2023 and according to sources, “the event will be the first time an European luxury megabrand has staged a major standalone show in the country.” Maria Grazia Chiuri, Dior’s creative director said; “I am doing this show for love of this country, and how much they support my creativity. It is really something very personal,” she continued by saying: “For me to show in India means also to celebrate the heritage of India in embroidery and how important [it is] in the fashion world,”
The collection includes silk dresses, sari-inspired skirts that referenced the Indian traditional silhouettes, evening coats, etc and will be in stores from April ending. The luxury market in Europe and US has been predicted to slow down this year while the demand for luxury in india is expected to explode over the next decade, by 2030 indian consumers will hit €25 to €30 billion in luxury spending.