You’ve probably got the makeup in your bag, Charlotte Tilbury, who announced on Wednesday, that Bella Hadid the trending supermodel of our day is now the new face of the beauty brand.
Bella now joins the face of many from Jourdan Dunn, Lily James, Han So Hee, twiggy, and Michaela Jaé Rodriguez, who had been Charlotte Tilbury’s ambassadors. According to sources, Charlotte Tilbury the beauty brand celebrates its 10th year collaborating with Bella Hadid with a focus on digital growth to “inspire the stand-out product and digital beauty innovations, iconic campaigns, original content creation and disruptive global moments in the brand’s 10th anniversary year”.
On Wednesday the 1st/Mar/2023, the brand posted on its Instagram handle a silhouette image of Bella Hadid with the caption ;
🚨24 HOURS UNTIL CHARLOTTE’S NEW! BEAUTY MUSE IS REVEALED!🚨
Darlings, someone ICONIC is about to join my MAGICAL BEAUTY UNIVERSE! I can’t wait for you all to discover the secret we’ve been keeping! 👀🦋
A few hours after the images were released, the true video of Bella and Charlotte was the first then Bella’s video alone, the final video carries the caption :
🚨BREAKING BEAUTY NEWS! BELLA HADID FOR CHARLOTTE TILBURY BEAUTY 🦋
Darlings, have you heard? The gorgeous and talented SUPERMODEL and GLOBAL BEAUTY STAR @BellaHadid is my NEW! BEAUTY MUSE!! Joining my star-studded line-up of beauty muses alongside ICONS like Kate Moss, Twiggy, Jourdan Dunn and Lily James, my partnership with Bella will transcend the real and virtual realms to bring innovative BEAUTY MAGIC and CONFIDENCE to everyone, everywhere! 💕 What do you want to see from us first, darlings? Let me know in the comments!!
Makeup by @SofiaTilbury💄
Hair by @sydhayeshair 💇♀️
Styling by @kegrand 👗
Film direction by @gvsgvs 🎥
Instagram went on fire calling out Bella Hadid as’ Antisemitism’ with many deciding to stop buying from Charlotte Tilbury’s beauty products. A fan said :
‘this post REEKS of antisemitism’ and another fan added;
‘As a beauty blogger who has always supported your brand and products I’m going to be looking for dupes for all of them. This is sad and shameful on so many levels. So many hard-working models out there without a face daddy bought them and without all of Bella’s bigotry.’
Bella Hadid also took it to Instagram saying:
“Oh my goodness…. Can’t believe this! if you know me you know my Flawless Filter or my lip cheat liner never leaves my purse !!!
To finally share my beauty partnership with @charlottetilbury feels like I’m living a dream! Chars products make me feel like the most confident version of myself and it’s an honor to start creating beauty Magic together… our minds together is kind of funny because it’s like two kids in a candy store ready to make fun, beautiful & exciting stuff for you all. We🏼YOU!
And I love YOU @charlottetilbury !! Thank you for being you!!”
Bella’s fans seem to be her greatest supporters with a response from one that says: ‘❤️❤️❤️❤️’
The brand’s artistry director Sofia Tilbury said in the brand’s press release, “It is always such an honor to work with Bella — she has the most incredible, warm, positive energy, and we have so much fun working together on red carpets all over the world,” she continued; “Bella truly loves makeup and knows how to use it to unlock confidence, embody a character and express her creativity and individuality.”
Bella Hadid had been the face of many brands from Dior to Versace, Charlotte Tilbury is another addition to her accomplishments.