Nowadays, investing in or finding good vintage denim, can be a long stretch because the definition of vintage usually comes from a used item that has stood the test of time, it’s rugged, washed out, and worn out and that’s the look we’re looking for in vintage denim. This can be hard to find, so what do brands do? they go ahead and make new denim with a vintage finish, but this can have a negative environmental impact, the process requires a lot of waste, from tones of water to toxins and energy from the dying and distressing processes specific to the making of vintage jeans.
With this in mind, many more brands are now gravitating to making something more genuine, meaning reworked denim. Brands like Redone, Reformation, Levi, etc. have up their upcycle game, reworking old jeans with the goal to help valuable and iconic designs live another decade while reducing the negative impact the process of making denim jeans has on the environment.
Consumers are now opting for something more vintage in denim but with an updated take, they want something like the 90s’ boyfriend cut jeans, and they want it baggy, they want the 70s’ deadstock flares, the early ’00s Helmut Lang straight off the runway classic. Brands are now making gentle tailoring adjustments and modern updates with vintage classic tags.
Vintage denim is so easy to style, a pair of white pumps and a poplin shirt with the baggy option along with a woolen blazer and you’re good for any special occasion, and you can also dress down the same denim with white sneakers and a sweater and ready for the weekend. Vintage denim is the trend of the season, and I don’t think it’s going anywhere soon, you’ll wear it forever, and gone are the days you can only wear it on casual days. They are must-haves and an all-season investment in any capsule wardrobe:
90s Comfy Jean
90s High Rise Loose
Cynthia straight-leg high-rise recycled and organic cotton-blend denim jeans
Now £77.00 Was £110.00
501® 90’s Jeans
Now £70.00 Was £100.00
Old West Slouchy Jeans
£108.00 – £118.00
Organic Cotton Relaxed Straight-Leg Jean
100% Organic Cotton
Now £122.50 Was £175.00
Pretty Little Thing
L32 Vintage Wash Mom-Jeans
Was £28.00 Now £17.00